My Bloody Valentine/Supreme

April 20, 2020

My Bloody Valentine is an Irish/English band originally formed in 1983 in Dublin by Kevin Shields and Colm Ó Cíosóig. They formalized their lineup in London with the addition of Debbie Googe on bass and Bilinda Butcher on guitar and vocal.

My Bloody Valentine set the template for shoegazing — the dreamy, droning subgenre that emerged in its wake. Shields’s experimental ‘glide’ guitar technique is the core of the group’s pioneering sound. Modifying his equipment and using alternative tunings, Shields constructed tracks rich with texture, reverb and feedback. Inspired by hip-hop and deep house — and brightened by Butcher’s ethereal vocals — My Bloody Valentine’s music shape-shifts. It’s hazy, dissonant, abstract, yet rhythmic, sensual and warm.

The band followed its breakthrough 1988 debut album Isn’t Anything with Loveless, considered one of the landmark records of the 1990s. Loveless’s production was famously labored, but its impact was instant. “[My Bloody Valentine] was the first band I heard who quite clearly pissed all over us,” said The Cure’s Robert Smith. “Their album Loveless is certainly one of my all-time three favorite records.” Loveless defied all convention, and with it, My Bloody Valentine has influenced generations of musicians and audiences. The band forged new possibilities in how to make noise music, as well as how to listen to and experience it. In 2013, the band released mbv, its first record in 22 years.

This Spring, Supreme will release a collection featuring original album artwork from My Bloody Valentine’s discography. The collection consists of a Trucker Jacket, Rayon Shirt, Hooded Sweatshirt and two T-Shirts.

Available online only April 23rd.

Available in Japan online only April 25th.

As our stores in the US, UK, France and Japan are temporarily closed to prevent the spread of COVID-19, shipping fees will be waived on all orders over $150.